I have been running our family's business Far East Gems & Jewellery since 2007.
As the eldest son in the family, it probably seemed like the right thing to do.
The business was always doing so many different things. Selling gemstones, making and designing jewellery, supplying gemstones to other businesses, etc.
I could not pinpoint our unique selling point. Thus, I always had identity issues of the business, until last night.
After the online church cell meeting, I started to analyze all my clients with Hui Ying, and she gave me a wonderful summary. Most of our clients were people who had a heritage they want to cherish and pass down to the next generation through their jewellery.
A piece of jewellery keeps memories very well, is valuable in every aspect. Through it, memories can be created, recalled and cherished. When a sentimental piece of jewellery is broken, or worn out, it is left in storage and a part of a family’s history stays with it there until maybe even forgotten.
Many of my clients who came to me told me that most of the jewellers they went to, would not help them. Many jewellers are afraid of the risk of damaging their jewellery, as they were not trained to assess and evaluate the course of action to take to repair / refurbish / redesign their jewellery or replace the broken or missing gemstone. Often focusing on the fear of losing their reputation than helping the client.
It is a desire to protect and carry on family legacies. Celebrating or remembering important moments through actions and keepsakes. Usually jewellery survives the test of time due to its durability and value.
We at Far East Gems & Jewellery endeavor to do what it takes professionally (Be it to repair, refurbish, redesign, to replace a gemstone or evaluate the collection) to help our clients achieve their goal with peace of mind.
Yesterday I read a devotional, "Why are you in business?"
Then I realized, I started business because of the love for my parents. My father in particular, he is my hero and I realized that if I did not take up the business, 30 over years of my father's life, the legacy he built will be totally lost.
I wanted my father to know that his son loves him, acknowledges the contributions he made and cherish everything he gave me. To show him my gratitude and remembering the love he has shown us, even to the generations to come. To continue our legacy.
So, as how it all started the business, it will continue.
To protect and carry on family legacies through their jewellery.