Over the course of being in this trade for 11 years, I always wondered why people buy gemstones. After some thought and searching, I have come up with 4 reasons why people buy gemstones.
1. Relationship - For a marriage proposal, a gift, celebration of anniversary.
2. Spiritual - Belief in healing, power, and offering to the gods.
3. Beauty - Appreciate the beauty, rarity and value of gemstones.
4. Investment - Belief that it is a good investment.