As I was looking through our shopify store's dashboard. I chanced upon some keywords that people used on our webpage. Words like "unheated emerald" "solitaire wedding ring" "engagement ring" "bangle".
As I started out this trade with my father, Mr Tay Thye Sun, who is a reknowned gemologist. I learnt from him that education is very important. To have a diploma in gemology is important, to know what you are selling and presenting our products clearly and with knowledge is of upmost importance!
After being in this industry for 10 years, I realised, on top of this knowledge, we need to know what people want, what people are looking for, to understand them, to listen to their needs.
I was reading a book on Harry Winston yesterday, how he started and about his jewellery business empire. It was illustrious! Filled with love, war, drama, royalties, beautiful gems, adventure... He had alot of guts, alot of foresight, alot of good relationships!
Science is great, but the surface of this gems & jewellery trade is very closely linked with happiness.
To buy something beautiful and valuable for a loved one.